Privacy Policy — My Color Palette
Effective Date: June 6, 2025 · Contact: contact@florithm.comMy Color Palette ("the App") is provided by Florithm LLC ("we", "us", or "our") under a freemium model. This policy explains what we collect, why we collect it, how we use and share it, and the choices you have.
1. Who We Are
Florithm LLC — Contact: contact@florithm.com
If you are in the EEA/UK, Florithm LLC is the data controller for personal data processed in connection with the App.
2. What We Collect
Information You Provide
Account info (if you sign in): name/display name, email, profile photo.
User content: images you upload (posts), captions, comments, likes, follows.
Selfies & photos sent for AI features: images used for color analysis, outfit analysis, or chat prompts.
Support requests: messages and any attachments you send us.
Information Collected Automatically
Usage & device data: app version, device model/OS, language, approximate location (derived from IP), timestamps, pages/screens viewed, taps and feature usage.
Crash/diagnostic data: error logs and performance data.
Log data (standard server logs): IP address, request metadata.
Information from SDKs / Third Parties
Firebase Authentication (optional): to sign in. Firebase Firestore/Realtime Database/Storage: to store posts, profiles, likes, comments, and media. Firebase Analytics: to understand feature usage. Firebase Crashlytics: to diagnose crashes.
AI Providers (Google Generative AI / "Gemini"): when you use AI features, we send your prompts and, if provided, images to Google for processing.
Safety/Moderation service (Perspective API or similar via our server): text you enter may be checked for safety.
Apple App Store: for purchases/subscriptions (transaction IDs, receipts).
Important: When you use AI features, your images and prompts are transmitted to third-party AI providers to generate results. Do not upload images or text you consider highly sensitive.
3. Why We Use Your Data
Provide and operate the App (accounts, posts, feeds, search, notifications). AI features: color analysis, outfit analysis, and style chat. Safety and moderation: detect spam/abuse and enforce community guidelines. Improve and personalize: analytics to refine features. Customer support. Security: detect, prevent, and investigate fraud or abuse. Legal: comply with law, enforce terms, and protect our users.
If you're in the EEA/UK, our legal bases include performance of a contract, legitimate interests (security, improvement), consent (where required), and legal obligations.
4. Sharing & Disclosure
We do not sell your personal information. We share it only with service providers who help us run the App, other users (your public posts/profile per your visibility settings), legal/compliance requirements, and in the event of business transfers.
5. International Transfers
We may process and store data in countries outside your own (e.g., the United States). Where required, we implement appropriate safeguards such as Standard Contractual Clauses for EEA/UK users.
6. Retention
Account & profile: kept while your account is active. Posts & media: kept until you delete them or delete your account. Analytics & logs: kept for a limited period. We may retain some data as required by law.
7. Your Choices & Rights
In the App: visibility controls, delete content, account deletion from the Profile section or by contacting us.
Device/OS settings: camera/photos/notifications permissions can be enabled/disabled in device settings.
Privacy rights (EEA/UK/California): you may have the right to access, correct, delete, restrict, object, or export your personal data. Contact us at contact@florithm.com.
8. Children's Privacy
The App is not directed to children under 13. We do not knowingly collect personal data from children under 13. Contact us if you believe a child has provided us personal data.
9. Security
We use reasonable administrative, technical, and organizational safeguards to protect your data. However, no method of transmission or storage is 100% secure.
10. Cookies & Similar Technologies
We don't set traditional web cookies inside the native app, but third-party SDKs (e.g., Firebase) may use identifiers and similar technologies for analytics and crash reporting. You can limit personalized analytics via your device settings.
11. AI & Sensitive Content Guidance
AI outputs can be imperfect. Do not rely on AI for medical, legal, or safety-critical decisions. Do not upload sensitive images (e.g., IDs, financial, health, minors, or images you don't have permission to share). You are responsible for the content you submit.
12. Changes to This Policy
We may update this policy from time to time. We'll post changes within the App and update the "Effective date." Continued use means you accept the updated policy.
13. Contact Us
Questions or requests? Email: contact@florithm.com — Florithm LLC
Third-party services we use: Firebase Authentication, Firestore, Realtime Database, Storage (Google LLC) · Firebase Analytics & Crashlytics (Google LLC) · Google Generative AI (Gemini) · Perspective API (moderation) · Apple App Store Billing